Unlock the future of hospice growth in senior living communities! Join this high-impact, 90-minute webinar on building partnerships and driving census growth in senior living communities. Move beyond “vendor” status and become a trusted partner using value-driven marketing, referral-building strategies, and a proven playbook for sustainable growth. This session will deliver the tools and insights to thrive in the fastest-growing segment of post-acute care.

AFTER THIS WEBINAR YOU’LL BE ABLE TO:

• Explain why senior living communities offer significant potential for census growth
• Identify key pain points facilities face when working with hospices
• Develop a strategic approach to becoming a true partner in a senior living community, not just another hospice vendor
• Differentiate between “muffin marketing” and a value-driven sales approach
• Apply specific growth tools and supporting materials to drive results

WEBINAR DETAILS:  The rapid growth of senior living communities, now the largest setting for hospice care, presents a major opportunity for organizations to move beyond being just another vendor and become true partners. This webinar provides a clear playbook of strategies, tools, and approaches to grow your presence in this vital market. Learn to address key facility pain points, leverage value-added programs and clinical differentiators, and adopt a strategic sales approach that drives stronger partnerships and sustainable growth.

THIS WEBINAR WILL BENEFIT THE FOLLOWING AGENCIES:  Hospice, Home Health, Home Care, Palliative Care

WHO SHOULD ATTEND?  This informative session is designed for owners, executive directors/administrators, clinical leaders, business development leaders, sales teams, and any staff who provide services within senior living communities.

TAKE-AWAY TOOLKIT

• Facility dialogue guide
• Training log
• PDF of presentation slides with speaker contact information for follow-up questions
• Attendance certificate

OTHER WEBINARS THAT MIGHT INTEREST YOU!

Length-of-Stay Approaches & Issues originally presented Wednesday, February 19, 2025

The Seven Pillars of Hospice Growth originally presented Tuesday, July 1, 2025

AI Companions for Elder Care: How They Think & How They Can Help originally presented Monday, November 10, 2025

NOTE: All materials are subject to copyright. Transmission, retransmission, or republishing of any webinar to other agencies or those not employed by your agency is prohibited. Print materials may be copied for eligible participants only.

MEET THE PRESENTER:  Kurt Kazanowski, Hospice Advisors

Kurt Kazanowski is an experienced healthcare executive, speaker, author, and coach for hospice and home care organizations. A Detroit native, he received a bachelor’s degree in nursing from Mercy College of Detroit and a master’s degree from Wayne State University. Starting his career as a public health nurse, Kurt is now the managing partner of Hospice Advisors which he founded in 2025. Hospice Advisors is a hospice consulting, training, education, and fractional management company. He is also an entrepreneur with experience owning personal care home health companies in the USA and Moscow, Russia. His books, A Son’s Journey: Taking Care of Mom and Dad and The Seven Pillars of Growth, have provided thousands of people and hundreds of organizations with new knowledge and support.

In 30 years as an executive leader, Kurt has led hospitals, hospices, and home care companies to deliver superior care and services. His skillset spans leadership and operations, strategy development, marketing and sales, referral growth and business development tactics, mergers and acquisitions, physician relations, forming strategic partnerships between hospices and hospitals, and functioning as a connector, facilitator, and networker.

REGISTRATION FEE:     Member- $159          Non-Member- $229

CLICK HERE to register