Rethink hospice marketing: data-driven pay models that build ethical growth. The old hospice sales incentives are fading fast. Learn how top agencies are redesigning compensation to reward relationships, compliance, and measurable results — not just admissions. Discover accountability systems that connect census goals to performance metrics and long-term stability. Join this fast-paced session to transform your marketing strategy for 2026 and beyond.

AFTER THIS WEBINAR, YOU’LL BE ABLE TO:

• ·     Define data’s role in hospice marketing accountability 
• ·     Explain alignment of organizational and sales plans for measurable results 
• ·     Differentiate outdated compensation from innovative, compliance-safe models 
• ·     Use benchmarks, dashboards, and metrics to set realistic goals 
• ·       Recognize how short-term incentives can harm long-term growth 
• Apply compensation structures balancing referrals, relationships, compliance, and value 

WEBINAR DETAILS:  The hospice industry has long struggled to effectively measure and reward marketing representatives. Traditional compensation focused on sign-ons or admissions often leads to weak referral relationships and unstable growth.

This webinar presents new compensation and accountability models for today’s competitive hospice market. Learn how data-driven insights help leaders set realistic goals, design incentives that reward more than admissions, and create accountability systems that ensure quality and consistency. Discover how to link organizational census goals to individual accountability while fostering a sales culture centered on credibility, relationship-building, and ethical growth.

THIS WEBINAR WILL BENEFIT THE FOLLOWING AGENCIES:  Hospice, Home Health

WHO SHOULD ATTEND? This informative session is designed for hospice and home health executives, marketing directors and managers, business development leaders, clinical liaisons transitioning into sales accountability roles, and HR or finance staff responsible for incentive planning.

TAKE-AWAY TOOLKIT

• Training log
• PDF of slides and speaker’s contact info for follow-up questions
• Attendance certificate provided

OTHER WEBINARS THAT MIGHT INTEREST YOU!

A Balanced Hospice Dashboard - Key Data to Aid in Running a Better Business originally presented on Wednesday, April 30, 2025

Hospice Management & Operations: The Savvy Businessperson's Guide originally presented on Tuesday, June 3, 2025

Why Hospices Fail: Lessons Learned originally presented on Tuesday, August 26, 2025

NOTE: All materials are subject to copyright. Transmission, retransmission, or republishing of any webinar to other agencies or those not employed by your agency is prohibited. Print materials may be copied for eligible participants only.

MEET THE PRESENTERS: Jen Kiehl-Miller, MBA, BSN, RN — Hospice Support Specialists and Greg Grabowski, Serviam Hospice

Jen has been a registered nurse since 1996 and began her hospice career in 2004 as a Clinical Director for a small start-up in rural Pennsylvania. She has since held leadership roles at local, regional, and national levels across both for-profit and nonprofit hospice organizations. Since 2016, Jen has worked as an independent consultant, sharing her expertise in growth, operations, compliance, and clinical strategy.

Jen believes that successful hospice growth relies on a strong, compliant clinical program. In hospice, growth is driven not by sales, but by collaborative relationships rooted in service excellence. She emphasizes that leading a great program requires managers to understand, evaluate, and drive all aspects of organizational excellence through clear, streamlined, and competitive processes.

Greg Grabowski has been a key leader in hospice since 1999, known for his visionary leadership and operational expertise across nonprofit, for-profit, and national organizations. As president of Serviam Hospice, he leads a new care model that combines high-quality clinical services with innovative partnerships, especially with assisted living providers, to transform end-of-life care.

Greg is skilled in shaping culture, scaling operations, and developing leaders. He spent over eight years as a consultant with Hospice Advisors, leading strategic planning, mergers and acquisitions, and leadership development. He also co-founded Hospice Insights, a platform offering tools and strategies to enhance hospice performance. Greg’s work focuses on quality, sustainability, and human-centered care, empowering teams and preparing hospices for a rapidly evolving healthcare landscape.