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Home Health Sales and Marketing Essentials
Wednesday, September 27, 2023, 9:00 AM - 1:00 PM EDT
Category: Workshop

Home Health Sales and Marketing Essentials
September 27, 2023
9:00am – 1:00pm

This course will be a four-hour session of education specific to home health sales and marketing. The session will be offered in a virtual environment that will make attending easy and convenient! Also, the session will be recorded, and you can share the session with others within your agency for 30 days after the live event.

Fuel your agency’s Home Health sales and marketing results with an exciting virtual classroom experience from the experts at SimiTree! Get ready to unlock the new formula for success. Join SimiTree experts Melynda Lee, MBA, MA, Consulting Director, Growth Solutions, and Camala Mueller, RN BSN, Senior Manager, Growth Solutions, for an interactive sales and marketing workshop. This program is ideal for business development representatives and liaisons as an orientation or refresher to sales and marketing operations.

Learning Objectives:

  • Define and illustrate effective referral, territory, and time management.
  • Get to the decision maker every time.
  • Distinguish between features and benefits to develop a compelling sales call.
  • Develop strategic questions to understand and validate the client’s needs.
  • Discover and demonstrate how to overcome objections to close the sale.
  • Prepare and role-play a complete sales call.
  • Work smarter, not harder, for referrals.

Presenter: Camala Mueller, RN, BSN, Senior Manager, Growth Solutions, SimiTree
Camala joined the SimiTree team in 2020 to support the business development goals of home care and hospice clients with her strong background in marketing and referral management, and clinical care since 2008. She previously led marketing and referral relations at OSF HealthCare, Home Care Services, Peoria, IL, where she served more than seven years in progressive roles to support home health admissions, referral/admission integration, and hospital readmission reduction.
Her clinical nursing experience includes home health and hospice case management.

Presenter: Melynda Lee, MBA, MA, Consulting Director, Growth Solutions, SimiTree                                                                                                                                  Melynda Lee, MBA, MA, has been a SimiTree consulting leader for more than 7 years and is a nationally recognized expert in organizational leadership and development, strategic planning, and learning strategy, as well as communications and public relations. Melynda previously served as a hospice administrator and HCBS development executive in Florida and Georgia for 8 years and is a former board member and education committee member for the Georgia Hospice and Palliative Care Organization. She is a co-founder of the Greater Atlanta Hospice-Veteran Partnership. Melynda is an expert trainer of HCBS professionals and frequently serves as faculty at state and national association conferences, including NAHC and NHPCO.

Registration fees:     Member- $229     Non-Member- $349

Registration is for one connection only. Additional log-ins will be billed accordingly.  Registration includes a recording link available for 30 days after the live event.                     There are no refunds.

CLICK HERE to register