If your organization is striving to strengthen and improve its sales and referral development model, this webinar is a must! You will learn why traditional “muffin marketing” is a thing of the past and begin to embrace the latest innovative, professional methods.

WEBINAR DETAILS

The most successful hospice, home care, and personal care companies have evolved their marketing and referral development strategies as potential clients have become more sophisticated in what they seek. Unfortunately, many agencies still rely on cookies, muffins, and tchotchkes to drive business, as opposed to demonstrating value, executing a professional sales process, and asking for referrals. This webinar will provide the essential elements of creating a professional sales model and will outline the anatomy of successful referral development. Learn the required structures and processes, phraseology, and tools to drive more referrals, growth, and success.

 AFTER THIS WEBINAR YOU’LL BE ABLE TO:

• Explain why a professional sales model is essential to serving more patients, growth, and strengthening financial performance
• Differentiate between a traditional “muffin marketing” model and a professional sales approach
• Identify the essential elements of a consistently winning hospice and home care sales program
• Articulate the key techniques to a high performing growth model
• Recognize the essential qualities needed in a salesperson

 THIS WEBINAR WILL BENEFIT THE FOLLOWING AGENCIES:  Hospice, Home Health, Home Care

WHO SHOULD ATTEND?  This informative session is designed for owners, executive directors, business development leaders, marketing teams, sales staff, outreach community liaisons, and nurse liaisons. All professional team members responsible for growth will benefit from attending.

TAKE-AWAY TOOLKIT

• Training log
• PDF of slides and speaker’s contact info for follow-up questions 

NOTE: All materials are subject to copyright. Transmission, retransmission, or republishing of any webinar to other agencies or those not employed by your agency is prohibited. Print materials may be copied for eligible participants only.

MEET THE PRESENTER:  Kurt Kazanowski, Hospice Advisors

Kurt Kazanowski is a Consultant, Speaker, Author and Coach for Hospice and Home Care Organizations. He is a native of Detroit Michigan and has over three decades of experience in the field of Health Care. He received his bachelor’s degree from Mercy College of Detroit and his master’s degree from Wayne State University. He started his career as a Public Health Nurse. Today, Kurt is the Managing Partner of Hospice Advisors, a training, education, and consulting company. He is also a health care entrepreneur with experience owning personal care home health companies. His book, A Son’s Journey: Taking Care of Mom and Dad and eBook, The Seven Pillars of Growth have provided thousands of people and hundreds of organizations new knowledge and support.

As a health care executive and successful entrepreneur, he has helped numerous health care organizations develop the necessary strategies to improve service delivery, grow market shares, and enhance profitability. Kurt has worked with hospital executives, hospice providers, and home care companies in the areas of business development, strategic thinking, sales and marketing, and executive leadership.

In his 30 years as an executive leader, Kurt has acquired a specific set of skills and competencies in creating and executing mission and business objectives, strategy development, marketing, sales, referral, growth and business development tactics, mergers and acquisitions, physician relations, forming strategic partnerships between hospices and hospitals, and is an authority in functioning as a connector, facilitator, and networker.

CLICK HERE to register

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