Hope Is Not a Marketing Strategy Series: Create the Right Competitive Marketing Strategy
Wednesday, April 05, 2023, 3:00 PM - 4:00 PM EDT
Category: Workshop
Is your marketing strategy cutting edge and competitive? Changing demographics mean there are more patients than ever, yet hospice agencies are chasing after fewer referrals because of increased competition. Learn how to develop a creative and profitable marketing plan for your agency’s success.
WEBINAR DETAILS In an industry where many organizations offer similar benefits and features, it can be difficult to differentiate yours from others in the area. Taking the time to create a competitive marketing strategy will help you identify how your organization should position itself in the community, who to focus on, and how to communicate the advantages of working with you.
AFTER THIS WEBINAR YOU’LL BE ABLE TO: Use strategic analysis tools to gain greater situational awareness Identify marketing opportunities and threats inside and outside of your organization Design a marketing strategy based on newly identified competitive advantages Develop marketing materials that support a unified strategy Clearly articulate what sets your organization apart Lead your team with focus toward mission accomplishment
TAKE-AWAY TOOLKIT Strategic analysis tools Training log PDF of slides and speaker’s contact info for follow-up question
DATE: April 5, 2023
TIME: 3:00pm - 4:00pm
REGISTRATION FEE: Members: $159.00 Non-members: $219.00
CLICK HERE to register
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